FinTech Magazine - May 2022 | Page 118

WESTERN UNION

“ We are reinventing ourselves to become more agile , to become more customer-centric ”

HARVEER SINGH CHIEF DATA ARCHITECT AND THE HEAD OF DATA ENGINEERING , WESTERN UNION time payments , hold multi-currency balances , and leverage Western Union ’ s extensive global payments network . Banking customers will also be able to use Western Union retail locations to withdraw or fund their accounts with cash . It is the culmination of years of work , Mazzaferro says , to transform the customer journey and modernise Western Union ’ s processes and capabilities .
“ Western Union has done quite a bit of work over the last 18 to 24 months ,” he says . " We ' ve been consolidating our data and our customer repositories to start driving an omnichannel messaging capability , so we can provide a seamless , real-time message and create that real time conversation with our customers . We ' ve also gone on a path of modernising our rewards platform , moving
118 May 2022