FinTech Magazine - May 2022 | Page 119

called RCX , while consolidating all of our messaging platforms into one . We now have one platform to do omnichannel customer messaging , while having a modernised rewards platform .”
Masters of Reinvention The digital banking platform is the latest step in the reinvention journey of Western Union which , since the 19th century , has evolved at the forefront of technology to meet and exceed the demands of its global customer base . Initially a communications company , it commanded the lion ’ s share of the American telegraphy industry until the technology ’ s redundancy , and then was quick to shift its focus to money transfer services . Today , it is a global leader in crossborder money transfer and payments .
The company strives to be more customer-centric , building a relationship with customers , rather than acting simply as a transactional channel for payments and transfers . Digital transformation is at the core of this shift , but customer-centricity is its north star .
" We are reinventing ourselves to become more agile and more customer-centric ,
HARVEER SINGH
TITLE : CHIEF DATA ARCHITECT & GLOBAL HEAD OF ENGINEERING
INDUSTRY : FINANCIAL SERVICES LOCATION : COLORADO
Harveer Singh serves as the
Chief Data Architect and Global Head of Engineering at Western Union where he manages the Cloud Data Platform , Martech & Adtech Platforms , Digital Banking Integrations , Loyalty and Consumer Ecosystem . He is a technology executive with over 17 years of experience spanning several industries . Previously , he worked in EY ’ s Financial Services , where he co-led EY ’ s Next Generation architecture and solutions for Financial Services . Prior to EY , Harveer held various consulting roles at Deloitte , IBM , and Accenture . During his consulting tenure , he has presented and authored numerous professional points of views on Loyalty , Digital Transformation , Platforms , Architecture , Big Data , DevOps and Engineering Factories .

1851

Year founded

$ 5.1 bn Revenue ( USD )

11,000 + Number of employees

EXECUTIVE BIO