WESTERN UNION where this modular approach helps . “ We partner with folks like Salt Edge to handle our PSD2 compliance and open banking regulations ,” says Mazzaferro . “ Snowflake does all our analytics , and there are many others who build and incorporate into the larger digital banking ecosystem we now have in place in select countries in Europe .”
“ I would expect there to be a lot of innovation and change coming in the next three-to-five years ,” he says . “ And , actually , fintech is a great way to partner and get us quickly enabled into those different channels .”
Building for the Future With the foundation in place and the digital banking platform now live , Mazzaferro , Singh and their teams are already thinking about the future , which extends beyond what Western Union is already known for . Remaining customer-centric will be key to this success , Mazzaferro says , and that goes beyond launching new products to market . It ’ s also about enhancing customer experience and how Western Union opens new lines of communication .
“ The innovation in our technology really helps to drive not just new products and services , but also how you interface and how you provide that seamless customer journey ”
THOMAS MAZZAFERRO CHIEF DATA OFFICER , WESTERN UNION
“ The innovation in our technology really helps to drive not just new products and services , but also how you interface and how you provide that seamless customer journey ,” he says . “ There will be a major shift towards hyper-personalisation for the customer at every single part of the flow .”
“ We are a global leader for remittances ,” adds Singh . “ But we are also reimagining our retail experience . We don ' t want the retail experience to be clunky . We want our retail experience to be as slick as possible so that the customer