OTP BANK
Bank : Transforming challenges into opportunities
officer or chief digital officer . I experienced both worlds , so to speak , and that positions me very well , on the one hand , to understand what the customer needs and , on the other hand , to deliver a solution that matches what the customer needs ,” he explains .
It ’ s certainly a much more considered , customer-centric approach than typically expected , driven by a dedication to stability – but then , that is the ethos of OTP Bank , after all .
Riding the wave of banking evolution The financial industry , as well as many
others , has undergone a pivotal period of transformation over the past three years that is , at least in part , attributable to the global pandemic . As with thousands of global companies , businesses and banks around the world , a sudden need arose for online digital services that reacted in real-time and instantly met customers ’ demands .
Without a digital infrastructure already in place or in progress , many companies – big and small – found themselves floundering and having to make changes , fast .
“ We always look at what is changing in consumer behaviour , because things evolve very fast and we are not only compared with other banks in terms of digital banking , but we are also compared with Apple , with Google , with Amazon . So you have to provide a superior experience for the customer , no matter the industry ,” explains Mareș . Indeed , in a world where some of the biggest players have a finger in each and every pie , other companies in the sector have to jump that little bit higher , go that little bit further , to be seen in such a market .