BLINK
“ BLINK , AS A NEOBANK , BREAKS FREE FROM HOW TRADITIONAL BANKING IS BEING OFFERED TO CUSTOMERS ”
With transformation being the name of the game for Capital Bank of Jordan in recent years , the institution ventured into the establishment of Jordan ’ s first true digital bank , creating Blink as a means of separating it from traditional banking institutions , instead carving its own unique consumer space in the market to target Gen-Zs and Millennials with a completely new approach to banking .
The core brand – setting Blink apart Blink is meant to be a bank with a different approach . “ Our pitch is that we are doing things differently . So our brand was built on the notion that money is holding us back . We feel that our target market ’ s perception of banks is that , instead of allowing them to live more , they actually hold them back . It ' s their money .”
“ We make banking easier and fully digital – all of our services are on our mobile app .
202 May 2022