ZEIN MALHAS
TITLE : CEO , BLINK INDUSTRY : BANKING LOCATION : JORDAN
Our unique selling point today is centred around unsecured lending . So our first product is instant credit cards .” As such , Blink is the first bank in Jordan to introduce credit cards without the need for salary transfer or providing any form of collateral . This comes as an opportunity to those that are unbanked due to not having a stable income , such as students and housewives , and , accordingly , aims to support financial inclusion in the country .
EXECUTIVE BIO
Zein Malhas is the Chief Executive Officer of Blink , a role she assumed in February 2022 . Malhas first joined Capital Bank in June 2018 as the Head of Transaction Banking , responsible for establishing the transaction banking function within the bank while introducing institutional clients to cash management and trade finance solutions . In 2019 , her role was expanded to include the development and implementation of products and channels for institutional and retail clients , a stepping stone to her promotion as Chief Digital Officer in 2020 . Between 2014 and 2018 , Malhas managed the global subsidiaries business at Standard Chartered Bank- Jordan , prior to which she worked within the Corporate and Investment Banking Department at the Housing Bank for Trade and Finance from 2007 until 2014 . Malhas has a wealth of banking experience that spans over 14 years , with a strong background in corporate and transaction banking , investment banking , products and channels , as well as digital transformation .