BLINK
“ WE ARE HERE TO OFFER UNCONDITIONAL LOVE THAT DISRUPTS THE WAY BANKING CURRENTLY IS IN THE MARKETS IN WHICH WE OPERATE AND GIVE PEOPLE THE ABILITY TO LIVE WITH MORE ”
“ We have a risk model that we ’ re running in the background – it ’ s not pre-approved credit , by any means ,” Malhas clarifies . “ It is a fully-digital experience that allows the customer to obtain a credit card within three minutes and instantly use it in eCommerce , because it ' s a virtual credit card . Then we deliver the physical card to the customer for them to use , as well .”
Blink has a clear roadmap in place , with future objectives moulded to simplify banking for younger generations and those outside of financial circles .
“ Currently , we ' re looking at saving accounts , current accounts – basic forms of deposits ,” Malhas says . “ All of our banking products are going to be offered to customers , then tweaked to their needs and simplified .”
“ One of the things we ' ve been really focusing on doing is shying away from the usual banking jargon . An account is an account , you can put money in and manage it . You can open a sub account . Eventually , we will add more products that incentivise savings , as well as a loyalty solution .”