CAPITAL BLINK BANK OF JORDAN
Even in its approach to loyalty , Blink is changing the game . “ Typically , banks have a loyalty programme that is based on points and the burning of these points . So you earn , you utilise them , and then you either convert them into cash or you use them in a certain merchant network . In Blink we are focusing more on engagement . As an unconditional form of love to our customers , we will not ask them to do something to earn points in return , we will surprise them with personalised rewards that show our gratitude and , with that , you earn loyalty ,” she says .
Evolution of Blink Zein Malhas ’ role as CDO of Capital Bank has been key to its fintech credentials , kickstarting and fleshing out the development of a neobank : “ The objectives
206 May 2022