of Blink are based on completely disrupting the banking industry . It was never meant to be just a tick-box exercise .”
Establishing Blink was not about converting Capital Bank ’ s customers to digital .
Malhas says : “ Our strategy for Blink was never a conversion strategy , which means that it wasn ’ t our approach to Capital Bank ’ s overall digitisation per se , because the bank itself is still very much focusing on digital transformation and investing heavily in digitising all of its processes – whether frontend , customer-facing or back-end – in order to increase efficiency and reduce costs .”
“ We do not have that critical mass that we intend to shift to digital . Rather , this is more of a customer acquisition strategy – we wanted to tap into markets that have been traditionally under-served , with our focus being to serve the under-banked and the unbanked .”