ABSA GROUP
What ’ s more , from a transformation perspective , a decision was taken by Absa to build its own proprietary risk and pricing engines , as opposed to delving into the market for vendor solutions .
Partnerships have , however , been formed with vendors in other areas of digital transformation such as cloud computing , where moving to AWS helped streamline various processes . In fact , the whole technology landscape has been simplified thanks to a process of decommissioning numerous systems that were no longer useful .
Advanced data analytics were utilised as well , predominantly in a bid to build a deeper pool of information on customers and enhance their experience .
“ I remember thinking one of the big advantages we had over other banks in South Africa , following that separation from Barclays , was the ability for us to go and redefine our technology landscape ,” Renzi shares .
“ If you look at some of the other institutions , they have a lot of systems and solutions in place for very small , similar outputs . You ’ ll find they ’ re product-centric , whereas we ’ ve tried to move to a more customer-centric focus .
“ You could have a bank account , a home loan , a vehicle loan and an investment account with the same bank , but four different platforms to manage them . Our customer focus means you can log into your profile and you ’ ve got everything there together .”
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