FinTech Magazine - November 2021 | Page 105

Accenture and GSC : Building a prosperous relationship

Paulo Salomao of Accenture tells us how they are helping Green Shield Canada to digitally transform their business .
Paulo Salomao is a Managing Director for Financial Services at Accenture Canada , where he has overall responsibility for the company ’ s insurance business in the country . He is also responsible for the day-to-day partnership with Green Shield Canada ( GSC ), one of the country ’ s largest health and dental benefits providers .
Salomao explains that the partnership formed when GSC was looking for a lead partner to help drive their ambitious digital transformation program . “ They wanted to both introduce a new digital health business , as well as drive a step change in the performance of the legacy group benefits business ” he says .
Accenture is a global professional services company with leading capabilities in digital , cloud and security across 40 industries . The firm offers Strategy and Consulting , Interactive , Technology and Operations services — all powered by the world ’ s largest network of Advanced Technology and Intelligent Operations centers . “ We have around 10,000 strategists globally , which is on a par with the largest strategy firms around the world . We also have
around 50,000 professionals who help our clients bring transformation to life through people , technology , and change efforts ” Salomao explains . The company is also the largest digital marketing agency in the world , with more than 60,000 data and analytics professionals .
Salomao says that partnerships such as the one with GSC are at the heart of Accenture ’ s business . “ It ’ s very difficult to unlock substantial value for our clients through one-off efforts , so the primary focus of our organisation is to develop partnerships with clients like GSC . We go out of our way to ensure these are win-win , and they create value for all of those involved .”
The partnership is still in its early days , and Salomao says their key objective is to become the partner that will help them achieve their broader digital transformation aspiration in a way that is both cost efficient and market-relevant . This will involve three main things : taking GSC ’ s existing capabilities and complementing them with new cloud , CRM , data and analytics technologies ; futureproofing the legacy business so GSC can quickly react to changes in the operating environment ; and bringing together the legacy business and the new digital health business , so GSC can continue to be a market leader . “ When we successfully do that , then I think we ’ re going to have a very prosperous partnership with GSC for many years to come ” he says .
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