FinTech Magazine - November 2021 | Page 106

GREEN SHIELD CANADA

GSC : becoming Canada ' s first integrated health organisation

for Digital , Innovation and Brand Experience explains . " Of course , it being 2021 , we put in lots of API layers too , in order to allow our partners to plug in and bring added health services to our customers – all part of our vision of evolving into an integrated health services company .”
The platform took existing legacy software and modernised it , and Willows explains they are planning to ramp up their digital capabilities . " We ' re moving to radically enhanced CRM capabilities , new data and analytics platforms , and developing an increased cloud posture . This is a much longer term initiative , over three to five years , and it will certainly be more complex for the organisation , but it will serve our commercial goal of moving from core health and dental benefits administration to an integrated healthcare company ."
Willows says that GSC ' s digital strategy was profoundly impacted by COVID-19 , particularly in terms of delivering care
106 November 2021