GREEN SHIELD CANADA
" We operate for the purpose of making it easier for people to live their healthiest lives "
ZAHID SALMAN PRESIDENT AND CEO
DAVID WILLOWS
TITLE : EVP INNOVATION AND MARKETING
COMPANY : GREEN SHIELD CANADA
EXECUTIVE BIO
David Willows has worked at
GSC for 10 years , during which time he has primarily worked in product innovation and branding .
Like Salman , he also worked at AON where he spent four years as senior vice president . Before that , he had focused on driving innovation into Life and Disability management at Canadian insurers in senior leadership positions .
" I look back and feel I ' ve had some tremendous leaders who have mentored me and opened my eyes to what works and possibly what doesn ' t ," he says . " I love to surround myself with very capable , smart people who are creative as well . Once those people are with you , you trust them to use the skills that they bring to bear , and empower them to do the work .