Ivan Stefanov, CEO & Co-founder,
NOTO
Beyond traditional fraud The unified platform approach also proves valuable when addressing less obvious threats. Promotion abuse, for instance, costs businesses billions but often flies under the radar compared to traditional fraud. This includes activities like cashback abuse on financial products or more sophisticated schemes in sectors like gambling.
These threats require the same rigorous approach as conventional fraud but often get treated as separate problems requiring different tools.
NOTO allows customers to interpret their transaction data for various use cases beyond typical first-party or third-party fraud. The platform identifies normal spending behaviour and flags deviations that might indicate loyalty programme or promotion abuse.
“ Within the same package, not having to plug in another vendor just for that,” Ivan says. This capability exemplifies how a unified platform can address multiple fraud types without expanding the technology stack. The same flexibility that enables promotion abuse detection also supports other use cases that organisations identify. Rather than being locked into predefined scenarios, customers can adapt the platform to their specific needs.
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