COVER-MORE INSURANCE GROUP
“ The more granular data points that we put into our optimization model , the better we become at providing a seamless customer experience ”
— Glen Broadhurst , GM of Global Digital and Direct , Cover-More
28 ble .” He believes that this combination of regional expertise on a global level will provide customers with an even higher level of service and security . Part of this tailored service can be accredited to the optimisation model framework , which is not only focused around reporting tools , but on proprietary technologies built upon a robust methodology , according to Broadhurst , who goes on to say : “ we have our own UX testing tools , which allow us to do high level personalisation and segmentation based on aggregate data that we bring into our ecosystem . Then , using the years of experience from across our different companies , we can apply these insights across different partners to provide the most personalised service . The more granular data points that we put into our optimisation model , the better we become at providing a seamless customer experience .”
OCTOBER 2019