FinTech Magazine October 2020 | Page 131

Money for What Matters Visions Federal Credit Union
Money for What Matters Visions Federal Credit Union
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“ We ’ ve carried out a lot of analysis to set our strategy , particularly in terms of how decisions position the organization , its members , and our communities ,” he continues . “ It allowed us to establish four key pillars for the first phase of our digital strategy : online banking , mobile banking , consumer lending , and consumer new account opening . That has since grown and evolved into a broader strategy for a full-blown digital transformation , through which we aim to grow our business by at least 100,000 members over the next five years . More than that , we aim to acquire those new members primarily through digital channels . Now that the first phase of our digital strategy is complete , we are focused on the next level . That means creating a digital ecosystem throughout the organization that fosters digital transformation ; from the creation of an internal Digital Center of Excellence to supporting all member needs digitally , we are striving to act on our advocacy mindset .”
Novak has experience as a leader across several areas of the financial services industry . And , while working with Visions enables a greater
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