VITALITY
166 insurance industry has followed suit . The balance in incorporating these exciting new possibilities at Vitality , he continues , lies in the unification of its digital and overall business strategies . “ It ’ s less about delivering a digital strategy in isolation and more about considering how the digital team can support the company in achieving its goals .” One of the significant journeys that this mindset has led to is the creation of “ one Vitality experience ”, wherein health insurance and life insurance investments are consolidated into one easy-tomanage platform for customers .
Digital transformation has not been without its challenges ; established five years before the ‘ digital native ’ era of businesses , Vitality initially began at a disadvantage but quickly recovered : “ We were established on a more traditional technology model with legacy systems in place ,” Priestley states . “ One of our most important challenges has been reconciling our culture with the digital world .” Investing time and resources in building trust amongst its
OCTOBER 2020