Vitality - Digital Strategy
Vitality - Digital Strategy
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167 stakeholders by hiring teams of digital specialists to help accelerate transformation , Vitality has succeeded in marrying tech advances with its core purpose : making people healthier . The company ’ s new Advisor Hub , utilising microservices instead of monolithic alternatives , is a prime example of the new agility and efficiency being unlocked . “ Our strategy is aimed at breaking up those back end legacy systems into multiple components . This allows us to iterate rapidly on the front end at lower cost by not needing to return to the back end in order to implement relatively small changes in the experience ,” he says .
One of Vitality ’ s core innovations is its member ’ s app . Available on both iOS and Android , Priestley claims that the app “ really gets to the heart of what ’ s different about Vitality from traditional insurance products .” Serving as the company ’ s primary interface with its customers , policyholders are able to link their other health tracking apps , Fitbits , Garmins , Apple Watches and other IoT ( internet of things ) devices to it . The app then converts physical activity data into
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