“ We believe the ability to cross-sell additional modules to customers is related to the investment in the platform and individual modules . This investment yields a better customer and user experience which helps support their decision making in expanding their usage into additional HCM areas .”
The company ’ s eye for growth has recently expanded to international markets , with ELMO targeting entry to the UK market . “ We ’ ve recently raised an additional AU $ 73m on the Australian Securities Exchange ( ASX ) to complement the fundraising we undertook in September 2019 , and this recent raise was to secure capital to expand our offering into the UK market ,” explains Haslam . “ A core component of that expansion is the M & A strategy . We see making an acquisition in the market as a route that de-risks market entry when compared to simply taking office space , hiring a team , and trying to sell a product that ’ s not yet well-known in the market . Acquiring a company with a customer base and brand within that market enables us to adopt a land and expand strategy through leveraging an
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