ZafinHelpsBanksCreatePersonalized CustomerJourneys
Consumers are spoiled . They are served up with the exact experiences they desire before they even ask . Music playlists are curated for them . Movie recommendations play automatically . Social feeds display trending topics and images . Banking has no choice but to mimic those personalized experiences . Not only because consumers expect them - but because emerging financial challengers and disruptors are already doing it . Traditional financial institutions have an enormous opportunity at this moment to build authentic , profitable relationships with customers . But it requires agility .
Externalized Product and Pricing Creates Unlimited Flexibility
Zafin ’ s cloud-native SaaS product and pricing platform externalizes product and pricing from bank core processing so financial institutions can accelerate their digital transformation efforts and gain unlimited flexibility to create highly personalized customer journeys and bring them to market more quickly , to attract and retain more customers .
Relationship Pricing Simplified
Using Zafin ’ s toolbox of features , financial institutions leverage the insights they already have from the treasure trove of customer data siloed across the bank or credit union . By surfacing this valuable information in the Zafin platform , they can strategically configure and launch loyalty and rewards programs , multi-product bundles and relationship pricing that is deeply personalized , down to the individual , to resonate with their customer ’ s individual financial situation and life stage . Most core systems can ’ t do that – and they shouldn ’ t .
When financial institutions embrace an ecosystem approach to technology , in which they can select best-in-class partners that align with their strategic goals , they advance their modernization efforts more quickly without the obstacles of core rigidity or a costly internal build .
Expanded Hyper-Personalized Offerings
As a key partner in the Backbase ecosystem , Zafin unleashes enormous possibilities for financial institutions to expand their offers well beyond traditional bank or credit union accounts and pricing models . Zafin ’ s product and pricing platform even opens up the option of packaging additional customer-driven services and conveniences from outside of the financial industry .
As banks focus on offering hyper-personalized experiences in every channel , from in-person to online to mobile , they will require a full-featured tech stack that removes friction and propels innovation . Our cloud-native product and pricing platform is the engine powering this transformation in dozens of global financial institutions , from North America to Europe to Africa and Asia .