BACKBASE
: Building Banks That People Love
to have an experience with their bank that is easy , that compares to some of the worldclass neobanks like N26 or Revolut , and to do so in a way that is easily reusable across different lines of business ,” says Custers . “ To achieve this , we integrate with banking systems , whether they are legacy tech or the digital-first , pricing engines like Zafin or core banking solutions like Mambu . Backbase partners with companies to allow banks to place Backbase on top and create captivating and intuitive experiences for the customers no matter what other technology they ’ ve chosen . We have traditional banking customers that have gone from having an onboarding experience of 180 minutes , to 5.7 minutes on Backbase which is right up there with the neobanks .”
Backbase has decided that it ' s going to focus very squarely on the business of building banking experiences that people love and be a platform that integrates easily with the rest of the banking ecosystem . The platform powers an endto-end user experience across all channels . Backbase orchestrates the experience from start to finish when customers get onboard . “ We are a fully-fledged engagement banking platform . Many analysts agree with us because we ' re consistently seen as the leading EBP in the world .” says Custers .
Authentically Living the Company Promise When asked what she thinks makes the operations at Backbase special , she says : “ I ' ve seldom worked for a company where the promise made to our clients is authentically lived within the company day-to-day as much as it is at Backbase . We
86 October 2021