BACKBASE
“ Backbase has decided that it ' s going to focus very squarely in the business of building banking experiences that people love , and being a platform that integrates easily with the rest of the banking ecosystem ” HEIDI CUSTERS DIGITAL TRANSFORMATION DIRECTOR , BACKBASE
really live our mission help banks to innovate and improve speed to market . This passion is reflected in the operations at Backbase . We live our values authentically . We have a flat structure within the company ; the culture is very much one of autonomy . We hire the best in the business , and then we allow them to just get on with it ,” explains Custers .
Growing at breakneck spend , Backbase has consistently doubled in size over the last couple of years , sitting at over 1,500 employees and operating in fifteen hubs around the world . Yet Custers says that the company still feels like you are working within part of a startup .
“ Honestly , the company is very fastpaced . Our operations are changing all the time , but it ' s not uncomfortable , because we give people a sense of purpose and autonomy to do their jobs in the way that they feel is right for our customers .
EXECUTIVE BIO
HEIDI CUSTERS
TITLE : DIGITAL TRANSFORMATION DIRECTOR
INDUSTRY : COMPUTER SOFTWARE LOCATION : NETHERLANDS
Heidi Custers has been working with leading African enterprises to guide them through the various aspects of their digital journey since 2006 . The focus of her career has been on the importance of customerled digital transformation , and how convergence of the financial services and telecommunications industries is changing the African landscape . After working in banking , marketing and management consulting , she recently made the move to Amsterdam and joined Backbase as Digital Transformation Director for the Middle East and Africa . Heidi and Backbase share a vision to build banks that people love , and believe that Africa is the perfect place to accelerate the digital revolution .