REV FEDERAL CREDIT UNION
“ Today , we have a different mindset of what growth means . We want to invest in technology , we want to drive innovation in the industry . I ’ m now leading the REV tech roadmap , the dedicated digital transformation journey we ’ re on .
“ As part of the roadmap , there are four areas we want to be accomplished in . We want to have a great brand because , without a brand , we don ’ t have anything . We want excellent member experience , we want a tremendous employee experience , and we need to be financially strong .”
REV : Living up to member expectations Leveraging a roadmap to greater digitalisation , as well as boosting efficiency , is REV ’ s way of meeting the member expectations of today .
“ It ’ s important to understand that being digital first doesn ’ t mean being digital only ,” notes Streelman . “ We need to marry technology with our efforts on the member service front .
“ I don ’ t think the brick-and-mortar , in-person services we offer are replaceable . There ’ s a tremendous amount of value that happens when you are sitting across a desk from someone , and I believe that in-person member service and digital services need to coexist .
“ Beyond that , we ’ re not competing with other banks and credit unions . If you really think about it , we ’ re competing with Apple , Amazon , Netflix and Uber . The consumer expectation is ‘ I can go on my phone and I can order my food and someone ’ s going to bring it to my house right now ’.
“ We need to understand that because if we ’ re behind that eight ball , we ’ ll never get ahead of it . We have to be forward-thinking , and we have to be more proactive in the way that we serve
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