REV FEDERAL CREDIT UNION
our members with a digital mindset , otherwise , we ’ re just not going to be relevant to anybody .”
REV : Leveraging tech the right way Striking the right balance between in-person member experiences and digital innovation is of utmost importance for REV . For Streelman , the right technology must be used for the right use case .
“ Especially with AI , there are many areas where you can innovate , but there are certain things you would never want AI to do . You wouldn ’ t want AI to help you choose a house or give you financial advice – it ’ s important to protect the elements of member-business relationships where there is an emotional connection involved .
“ Community connection is what credit unions are all about , it ’ s the one major difference between us and banks – the concept of being a member as opposed to a member . Being a member means you belong to something , and belongingness is what creates a strong community .”
Streelman is committed to these values , as he hopes to leverage technology to nurture relational member experiences rather than transactional ones .
He adds : “ Having those branches – even if people would prefer to use a digital option – is vital . It ’ s a sense of knowing that , as a member , you can pick up the phone any time and talk to a real live human being , or go into a branch and talk face-to-face .”
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See it in Action 138 October 2023