FinTech Magazine October 2024 | Page 116

CAROL GRUNBERG
SCOTT FRISBY TITLE : HEAD OF STRATEGY , EUROPE COMPANY : ELAVON INDUSTRY : FINTECH / PAYMENTS LOCATION : LONDON
PAYMENTS

MEET THE EXPERTS

CAROL GRUNBERG

TITLE : CHIEF BUSINESS OFFICER COMPANY : YUNO INDUSTRY : FINTECH LOCATION : NEW YORK
Carol , the Chief Business Officer at Yuno , leverages her expertise to expand Yuno ’ s reach and impact across international markets and segments . Working across the US , Europe and Asia , she has been recognised for her excellence in leadership , product development and strategic partnerships .

“AI-powered POS systems can analyse purchase history and customer preferences to offer personalised recommendations ”

CAROL GRUNBERG CHIEF BUSINESS OFFICER YUNO

SCOTT FRISBY TITLE : HEAD OF STRATEGY , EUROPE COMPANY : ELAVON INDUSTRY : FINTECH / PAYMENTS LOCATION : LONDON

Scott Frisby led the strategy function for Elavon ’ s business in Europe , identifying and shaping how Elavon goes to market across various business lines , including M & A development .
Data-driven decision making and AI integration Modern smart POS systems serve as valuable sources of actionable insights , collecting and analysing vast amounts of data on sales patterns , customer preferences and inventory movements .
Carol highlights how AI is enhancing these capabilities : “ AI-powered POS systems can analyse purchase history and customer preferences to offer personalised recommendations and promotions at checkout .
“ AI can enable dynamic pricing models that adjust prices in real-time based
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