GUILD GROUP
154 vendors that do what they do best ’,” Johnson explains . “ It was important to get these ideas to market as soon as we could , so we actively sought out the specialist skill sets we needed – we wanted the best in their chosen fields . Some of the partners we worked with include Protiviti , which excels in planning and project leadership ; AHC , which helped us with our calculator and app development ; Folio1 , a technical solutions provider ; and Double Denim , a creative marketing agency based in New Zealand .”
For Johnson , one of the positive outcomes of developing SUPERSU- PER™ has been the impact the programme has had on the wider company culture at GuildSuper . Employees have a new sense of vigour for their work , driven by the feeling they are helping others . Staff across the company were quick to form close bonds with the female personas that Guild created during product development – Elaine , Claire and Sandra . They began to say “ I really feel like I ’ m coming in for a reason ,” Johnson states . “ Our culture has changed from one that was quite traditional to
Celebrating the launch of SUPERSUPER
SEPTEMBER 2019