TECHNOLOGY
“ IN A WAY , EVERYONE ’ S ALREADY SOLD ON DATA , ESPECIALLY IN FINANCE ”
BILL DAGUE HEAD OF ALTERNATIVE DATA , NASDAQ
GZ : “ Auriga is focussed on how banks can use smarter data analytics to improve omnichannel customer experiences within next-gen branch banking and digital self-service deployments . Auriga ’ s strategy focuses on investing in AI and enabling banks to maximise the value of their existing data to create enhanced CX .
“ All interactions generate valuable data for potential and existing customers . This information can be collected to discover more about their level of satisfaction , behaviour , or the risk of losing them , allowing the bank to then design an even more customised journey .”
The challenges of applying data analytics BD : “ Regulations , data privacy , and data silos are challenges present in every industry , and the financial sector has been leading the charge in helping to overcome them .
“ A key strategy in addressing the issues is a willingness to outsource the elements of data analytics that are already commoditised and are effectively ‘ solved problems .’ Companies in every sector should be looking to capitalise on trusted solutions that already exist so they can focus on their core differentiated business functions .” GZ : “ Until a few years ago , the most difficult challenge was to implement new AI models capable of guaranteeing adequate performance . Today , thanks to technological evolution , this problem can be considered solved , and the focus has shifted to the effectiveness of the ‘ bias and fairness ’ models . This is a complex mathematical challenge , particularly when determining what it means to be ‘ fair ’ in decision-making . However , if you can clean your training