RCBC
“ While the pandemic highlighted the importance of digital banking , it underscored that we don ’ t need to have 100 % of the resources at hand before driving transformation ”
LITO VILLANUEVA EXECUTIVE VICE PRESIDENT AND CHIEF INNOVATION & INCLUSION OFFICER , RCBC
Lito explains that , in the Philippines , most customers have financial goals that revolve around their families . So his team concentrates on showing people how banking can help provide a better life for them and those they love . Once individuals find this what — a better home , security , and opportunities for their families — relevant to their values , they ’ re eager to understand the how or specific ways banking can improve their lives . And if one family member starts to value banking and digital banking , others usually follow suit .
‘ This is especially true in remote areas ’, Lito says , ‘ where families rely on each other to help uplift their lives ’.
DID YOU KNOW ...
THE RIZAL BRAND OF LEADERSHIP
1 . Resilient Management 2 . Inspired Empowerment 3 . Zhooshing the Workplace 4 . Amplified Listening and
Communication 5 . Levelled up Teamwork
At present , DiskarTech has more than 4.2 million downloads and over 3.01 million registered users — and eight out of 10 of its most active users are from more remote provinces . ‘ Yes , they had to shift to mobile banking because of the pandemic ’, Lito says . ‘ But if we remove the barriers that make traditional banking intimidating , they ’ ll continue to use it ’.
Since his team launched DiskarTech , it ’ s successfully reached the most customers out of any Filipino bank through a digital platform and served customers from all 81 provinces .
Giving Access to the Unbanked While there ’ s no data yet for the past year , the
152 September 2021