AMERISURE
LAURA PIERMAN
TITLE : VP OF CLAIM OPERATIONS INDUSTRY : INSURANCE LOCATION : MICHIGAN
of the industry ’ s mind , but Amerisure is cognizant that its use in the enhancement of partnerships will be the ultimate decider of value . “ How do you enhance partnerships and relationships through digital interaction while still maintaining a personal touch ?” he asks .
Amerisure ’ s first step in answering that question was understanding contemporary customers . “ Our customers are becoming larger and more sophisticated , which in turn demands greater digital interaction regarding the delivery of data insights ,” Clary continues . However , the age of technology being an end unto itself is over . Now , technology has become so ingrained that customers expect a high standard of digital experience ubiquitously and it cannot serve as a differentiator by itself . Instead , gaining a competitive edge rests on a company ’ s ability to deliver a superior experience and Pierman suggests that this is where Amerisure ’ s targeted focus on specific industries pays off . “ We ' re able to focus on
EXECUTIVE BIO
Laurie Pierman is the Vice President of Claim Operations for Amerisure . In this role , she is responsible for Claims Analytics , the Special Investigation Unit , Subrogation , Auto Physical Damage , Claim Intake , and Claims Vendor Management .
She also leads all technology initiatives for the Claims department , including Amerisure ’ s claims system replacement project in 2015 . Current technology initiatives include Digital First Notice of Loss , Digital Claim Payments , and Claims Analytics .
Since joining Amerisure over 30 years ago as a Workers ’ Compensation Claims Adjuster , Pierman has held roles of increasing responsibility within the company , both in the corporate office and in several field offices . Most recently , she served as the Assistant Vice President of Claims Operations & System Management at Amerisure .