Traction on Demand x DLL : Transforming the Customer Experience .
‘ It all started with a 6:30 am phone call ’, says Aaron Zuccolin , VP of Industry Solutions and Financial Services Practice Lead . ‘ Right from Traction on Demand ’ s first experience with DLL , Rafe — DLL ’ s Chief Innovation Officer — made it very clear that the customer came first ’. This customer ‘ obsession ’, as Aaron puts it , forms the very foundation of Traction on Demand and DLL ’ s partnership .
A Shared Customer Obsession
‘ As a global company ’, Aaron explains , ‘ DLL wants to deepen their relationship with their customers ’. Traction on Demand will help the group build a scalable platform and work with DLL to eventually hand over complete platform control . Along the way , they ’ ll incorporate some lessons from fintech .
Most fintechs collect high-quality data , learn quickly , and adapt fast . ‘ You see what ’ s working ’, Aaron says . ‘ Pivot . Adapt .
Be agile but do it with intention ’. He adds that established businesses such as DLL benefit from adopting an experimental approach . ‘ What works ? What doesn ’ t ?’ he asks . ‘ And how can we best serve the customer ?’
Collaborating for Success
DLL and Traction on Demand work well together because they hold similar corporate values — community , honesty , and opportunity . ‘ We ’ re not an up-and-out culture ’, Aaron tells me . ‘ We create paths for our people so that they can pivot ’. That ’ s partly why he ’ s spent nine years at the company and why he loves working with DLL .
‘ We ’ ll definitely work with them to strategise what ’ s next and give DLL the next leg up in the industry ’, Aaron tells me . ‘ We do excellent work together . And we align on what ’ s important — the customer experience ’.