DLL
DANIELA WEITMANN
TITLE : HEAD OF DIGITAL TRANSFORMATION
INDUSTRY : FINANCIAL SERVICES LOCATION : NETHERLANDS
Customers : The Epicenter of Digital Transformation Across the spectrum , customers are calling the shots . Having worked for big-name brands for many years , Daniela would know . She shares , “ In the retail world , we say that in the end , the consumer decides , not your boss . It ' s not the strategies that you put on paper . It ’ s the consumer that will decide how to access your brand . There are three main aspects that are driving consumer choice , and if we make a parallel , to our world , those three main drivers are access , experience and price .”
EXECUTIVE BIO
“ Before joining DLL one year ago , I worked in three different industries celebrating brands I love . I ' m an activist and supporter of women and gender diversity in the workplace and mother of two teenagers .”
“ I ' ve always had a set of mentors that joined my turning points in life and in careers as well , as you cannot compartmentalise life . They range from previous bosses or consultant partners , or even headhunters that before shifting industries or shifting countries — I ' ve lived in six countries throughout my professional life — have always been a sounding board for me .”
“ What happens in the consumer world will make its way into the business world . Experiences that you have in any industry becomes the standard of the experience that you want to have or to be served in the industry you operate in . My ambition is to accelerate our digital journey at DLL , with the evolution I ' ve experienced after almost a decade in retail .
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