HOME CREDIT VIETNAM
Anastasia Fokina , Chief Operations and Digital Transformation Officer , talks how Home Credit Vietnam adapts and adjusts to drive business during COVID-19
Anastasia Fokina has had a whirlwind of a year . After working with Home Credit Kazakhstan for eleven years , she decided to reinvigorate her experience by joining Home Credit Vietnam . A few months before , however , she and her family had flown to Bali on vacation ... just as the COVID-19 outbreak hit and international borders closed .
After six months of being stuck , she managed to move her entire family to Ho Chi Minh City ( without returning to Kazakhstan ) and launched into her new role as Chief Operations and Digital Transformation Officer in October of 2021 . She laughs , somewhat ruefully . ‘ That was how I started my job here — agile to adapt !’
Anastasia Fokina , Chief Operations and Digital Transformation Officer
The Mission Home Credit Vietnam has been a big name in the financial services market for over 12 years , serving nearly 12 million customers across 63 provinces nationwide . The company is the very first consumer finance company in the region , rated the Most Desired Brand in Vietnam .
Since its first day joining the market , Home Credit Vietnam has pursued its mission to better the lives of its Vietnamese customers with innovative products , responsible lending , and tech-driven solutions . The company helps Vietnamese customers access easy financing , safely achieve their daily financial goals , and feel positive about life .
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