HOME CREDIT VIETNAM
to Win Over the Pandemic
“ Regardless of who our customers are , we enable them to have the life they want , the way they want . We want them to feel good in life ”
ANASTASIA FOKINA CHIEF OPERATIONS AND DIGITAL TRANSFORMATION OFFICER , HOME CREDIT VIETNAM
“ Driven by the promise of making customers feel good and the core nature of a market pioneer , we ’ ve always pushed ourselves to quickly adapt to the fast-paced business environment ’, Anastasia says . ‘ The current pandemic is a clear example of our agility , and digital innovation is our ultimate goal ’.
Digital Innovation In Vietnam , with its various stages of lockdowns , customers turned to the internet for solutions to their sudden challenges . A significant number tried new digital services : 41 % of all digital service consumers were new ( higher than the SEA average ), with 94 % of these new consumers intending to continue their behavior post-pandemic . With the fast-paced market conditions
92 September 2021