“ You see a lot of layers , siloes , disparate solutions , and a lot of duct taping together different pieces . So , we needed a way to expose these underlying issues to billers , whether that be insurance companies or utility providers , online banking and financial firms , and say , ‘ you need to understand that these problems don ’ t go away on their own and implementing a solution that solves the underlying issues and provides you with the user solutions you crave is critical ,’” explains Haskins .
Understand the Monsters hiding in your billing and payment systems Cue the Monsters – the marketing strategy that allows Paymentus to get to the heart of business concerns , and understand the needs of its clients to simplify conversations for all levels in an organisation so they can truly resolve what is plaguing them today .
By outlining each monster ’ s characteristics , clients are able to look objectively at their processes and determine whether their problems fit one of the Paymentus personas
100 September 2023