NFT
“IMPLEMENTING FAN TOKENS … CAN PROVIDE AN EXCITING OPPORTUNITY IN SPORTS WHERE FANS CAN ACTIVELY PARTICIPATE IN DECISION-MAKING ”
DOMENICO NOVELLA GLOBAL COMMERCIAL DIRECTOR , ENTOURAGE SPORT & ENTERTAINMENT few years ’ time , like they have done with gambling firms : “ The potential of NFTs can be enhanced through supportive regulations , but currently , the focus is more on the betting industry . Brands that sponsor and invest in sports see positive returns and profitability through their association with rights holders . Similarly to betting , the crypto market experienced a decline due to reduced profitability opportunities . Overall , the current market conditions have limited the potential for financial gains in both NFTs and crypto .”
The power of celebrity endorsements A trend which has risen to the forefront in recent years is the growth of ambassadorships – using a well-known celebrity to promote a crypto company . “ Collaborating with celebrities or
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