“ NFTS FOR SPORTS MEDIA WILL GENERATE MORE THAN US $ 2 BILLION IN TRANSACTIONS ”
DELOITTE REPORT
ambassadors can be beneficial , as they bring along their existing fan base , which can be converted into users ,” Novella explains . Of course , this doesn ’ t have to be sports stars and sports teams ; it could be entertainers like actors and musicians . But , perhaps recognising that sports will play the bigger role in driving NFT adoption , many crypto firms have been utilising celebrity endorsements . Binance released a collection of NFTs in collaboration with Portuguese footballer Cristiano Ronaldo ; Formula 1 star Daniel Ricciardo became an ambassador for crypto exchange OKX ; and numerous sports teams have announced sponsorships or partnerships with DeFi companies , notably Italian side Inter Milan , which is working with Socios . com to provide fans with an $ INTER token that they can buy and trade .
“ Implementing fan tokens … can provide an exciting opportunity in sports where fans can actively participate in decision-making ,” Novella says . “ Blockchain technology is crucial for the growth of the sports industry ,
116 September 2023