UPHOLD
The platform’ s evolution mirrors broader market development. Initial offerings around 10 years ago included only Bitcoin, Ethereum and Litecoin, but the same foundational infrastructure was necessary even for these basic services.
Today, Uphold’ s platform supports 350 digital assets across approximately 40 different blockchain networks, with each addition requiring specific technical integration and ongoing maintenance.
Payment processing presents immediate complexity One of the first hurdles companies encounter involves payment infrastructure, which differs substantially from traditional e-commerce systems.
Many banks prohibit their customers from purchasing digital assets using their cards, creating immediate obstacles for businesses that want to offer cryptocurrency services.
“ It’ s not like you can use the same setup for if you’ re an e-commerce site selling shoes as a new fintech neobank offering crypto,” Robin explains.“ There are certain banks that simply won’ t allow their users to buy crypto.”
Uphold has spent years building relationships with banks globally, establishing connections to Visa, Mastercard, PayPal and regional payment providers across different markets.
Recent integrations include PayPal, with Venmo integration following soon,
60 September 2025