UPHOLD reflecting the company’ s ongoing expansion of payment options. Geographic diversity adds another layer of complexity, as each market presents unique requirements that extend beyond standard banking and card processing.
“ Not every geography is like the US or UK, where you can use Visa and Mastercard,” Robin notes.“ You need other payment methods.”
Latin American markets, for instance, require local alternative payment methods that differ significantly from North American or European standards.
Each new payment integration requires specific technical development work alongside regulatory compliance efforts, illustrating why companies often underestimate the complexity involved in supporting global cryptocurrency transactions.
Liquidity aggregation demands sophisticated technology Uphold’ s approach to providing liquidity differs fundamentally from traditional cryptocurrency exchanges. Rather than operating a matching engine that connects buyers with sellers, the company provides fixed pricing backed by its own capital, guaranteeing prices for 15-second windows.“ We provide a specific price that we will back, and we’ re on the hook for that,” Robin reveals. This model requires sophisticated technology infrastructure, including
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