DIGITAL BANKING
F or millions across India, Paytm has become an essential thread of daily life, seamlessly bridging transactions between individuals and merchants to serve everyone from local street vendors to five-star hotels. Built on the back of the country’ s realtime Unified Payments Interface( UPI), the platform has scaled to power more than 300 million daily users and 44 million merchants.
“ If you walk into a large retail store in a large city you will see Paytm. If you go to a very hinterland in a village and make a payment on a small shop on a streetside vendor, you will see Paytm,” says Vijay Shekhar Sharma, CEO at Paytm. Beyond peer-to-peer transfers, Paytm captures everyday consumer needs through its‘ Mini App’ storefront where users can access daily services like book trains or flights, pay utility bills, purchase insurance and stream entertainment, all without leaving the core application.
By embedding these lifestyle utilities alongside instant digital credit and QR-based checkout options, the platform creates a high-frequency ecosystem where users manage their daily routines and personal finances on a single screen. Paytm also acts as an aggregator for highmargin financial products, including wealth management, micro-loans and digital insurance by collaborating with external banking institutions.
Driven by deep UPI integration and India’ s immense market scale, this super app boasts the largest user base compared to Grab and Revolut, despite operating in only one country. WATCH NOW
Vijay Shekhar Sharma on how Paytm empowers small and large businesses across india