5 Adena Friedman

CEO

Nasdaq

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Industry: Fintech

Adena Friedman, President and CEO of Nasdaq since 2017, transformed the company from a traditional exchange to a technology-driven financial services provider. Adena pioneered blockchain adoption in capital markets and expanded Nasdaq’ s market technology offerings globally. Her leadership accelerated the development of cloudbased market infrastructure and data analytics services. Before becoming CEO, she served as Nasdaq’ s President and COO after returning from a stint as CFO at The Carlyle Group. Adena champions financial literacy and board diversity initiatives. fintechmagazine. com 73