LOAN MARKET
INSIGHT
How Online Fact Find helped Jacob Decru grow his business
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Jumping into the digital pool may be scary , but once you are in the water ’ s lovely , as one broker has proved by going paperless . In October 2019 Jacob Decru achieved his first $ 10mn month by leveraging Loan Market ’ s digital fact finder tool , a part of its transformational MyCRM platform . Online Fact Find gathers the data relevant to a customer , empowering the client and broker to collaborate when putting an application together . It saves the broker a significant amount of time and removes the chance of client double-handling and frustration . “ It ’ s incredible to me now ,” Decru says , “ to think that just 18 months ago I was filling out mortgage applications by hand .” Since he moved from banking to broking in 2012 , Decru has been consistently successful , so his enthusiasm for this tool really means something . Now , when he books an appointment with a new client , as well as sending all the information about himself , he sends a link to a ‘ partial fact find ’. Nearly 90 % of clients seize the opportunity to engage on the platform . And once they have done so , the chances that they will proceed with the application go up significantly . The subsequent hour-long faceto-face meeting is a different animal now . Instead of spending the time exploring the data , the meeting is more strategic and beneficial . “ For instance , if they ’ re a first-time buyer , I can explain to them what a conveyancer does or another part of the real estate journey ,” Decru explains “ It ’ s really
APRIL 2020