CLICK TO WATCH : ‘ THE HISTORY OF FICO ’ 99
FICO can inform those decisions . The business is a leading proponent of digital decisioning through its Centralized Decisioning solution , a unifying infrastructure that enables businesses to use raw data to better inform decision making and greatly improve the customer centricity of products and services or , as FICO suggests , “ to take the offensive and be a disruptor , not a disruptee ”. Customercentric services are a key driver of change in all industry sectors , and yet many are seeing difficulty in becoming more customer-centric – 44 % of banks and 24 % of fintechs , for example , are not confident in their ability to anticipate customer needs and proactively offer ideal products and services , as stated in the aforementioned research .
According to FICO , this shortfall in achieving customer centricity is a result of many businesses ’ operational frameworks relying on siloed , on-premises systems , data and processes . “ Typically , in financial services , there are multiple disconnected ways in which companies interact with customers ; you can bank with one institution but have savings or checking accounts , credit cards ,
www
. fintechmagazine . com