MSU FEDERAL CREDIT UNION
SameDreamsNewLook – MSUFCU Reveals New Logo ultimately paving the way for creating
positions for AI content managers .
“ Similar to a website built in 2005 , you wouldn ’ t leave it alone for the next 17 years , we didn ’ t set up this chatbot three years ago to never touch it again . So working with Boost . ai really helped us to better maintain this service and to be proactive in serving our members ,” says Maxim .
Due to the success of the project , MSUFCU moved its member service chatbot over to Boost . ai ’ s platform , creating an
BENJAMIN MAXIM VICE PRESIDENT OF DIGITAL STRATEGY effective ecosystem of chatbots that can
AND INNOVATION , MSUFCU work together .
“ With the Innovation Lab , we are also able to get new products to market quicker ” something that I don ’ t think we would have ever thought to do .”
When Boost . ai presented its ideas to MSUFCU , the world was at the start of the COVID-19 pandemic , as such the credit union had a lot of overwhelming remote service needs for its eService team , its vast numbers of live chat members were growing by the hundreds . “ To make it easier for employees that were dealing with those volumes , Boost . ai helped us to build out a chatbot in 10 days , helping us to find a better way forward to manage conversational AI services ,” says Maxim .
Out of this project , MSUFCU was also able to train some of its employees to become AI trainers thanks to Boost . ai ’ s training programme , thus
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