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But it is vital to understand more about whether the gender diversity issue in fintech employment and leadership is reflected also in its user base . Enlightened companies are waking up to the power of the female purse in buying decisions – does fintech need to wake up to this too ?
Take cryptocurrency investors , for example . Although exact data on the gender split between male and female cryptocurrency investors is hard to find , I am pretty sure most investors are men .
An article in the Financial Times recently revealed that Uphold , a platform for moving , converting and holding cryptocurrencies that carries out background checks on users has noted that 75 % of its users are men . Coin Dance , a company that tracks and provides statistics on bitcoin users , keeps a regular tab on the gender balance of the bitcoin community , noting that females make up a mere 5.7 % of investors .
We need to be sure we ’ re building products and services that advance the ways in which women contribute to and access financial services . Right now , I fear , we ’ re not .
“ We need to be sure we ’ re building products and services that advance the ways in which women contribute to and access financial services ”
Louise Brett , Head of FinTech and Financial Services Innovation , Deloitte
OCTOBER 2019